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Germany’s SENovation Award —Innovation for the 50-plus

People ages 60 and older have the highest buying power of all age groups in Germany, and almost 50 percent in the 65-and-older age group owns residential property. Their average net capital amounts to 55,000 euros.

Longevity Economy: From Perceived Burden to Real Opportunity

The sheer size of the 50+ population warrants attention by researchers and policy makers. Just as important, this demographic phenomenon entails profound shifts in understanding how we as individuals learn, earn, live, and connect with each other as we live longer lives.

Silver Valley, an Innovation Eco­system Supporting Longevity

Silver Valley is an innovation ecosystem dedicated to supporting longevity in society. It’s the only one of its kind in France.