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Combating Ageism in the Media and Marketing

  • By: Martha Boudreau, Chief Communications and Marketing Officer, AARP
  • December 01, 2021

Reaping the economic benefits of age-inclusive marketing starts with understanding the 50-plus lifestyle and then using images and messaging that connect with the reality of how people are aging today. Increasingly, that lifestyle includes employment, which is tied to consumption and spending patterns.

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